Privacy Policy

This Privacy Policy describes how IZ Optimization ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website or use our services. By using our website, you agree to the practices described in this policy.

 

1. Information We Collect

We collect personal information that you voluntarily provide when you contact us through our website, submit a form, book a consultation, or communicate with us directly. This information may include your name, email address, phone number, business name, website URL, billing details, and any other information you choose to share.

We also automatically collect limited technical data such as IP address, browser type, device information, operating system, referring URLs, and pages visited. This data helps us understand how visitors use our website and improve performance, security, and user experience.

 

2. How We Use Your Information

We use the information we collect to respond to inquiries and communicate with you, provide web design and SEO services, send invoices and process payments, improve website functionality and marketing performance, analyze traffic and user behavior, and maintain website security and prevent fraud.

We do not sell, rent, or trade personal information to third parties for marketing purposes.

 

3. Cookies and Analytics

Our website uses cookies and similar technologies to improve functionality and analyze site traffic. Cookies may be used to remember preferences, understand how visitors interact with the site, and support analytics tools such as Google Analytics.

Google Analytics collects anonymized data about your visit including pages viewed, time on site, and traffic source. This data is processed by Google in accordance with their privacy policy. We use this data solely to understand site performance and improve user experience.

You can choose to disable cookies through your browser settings. Disabling cookies may affect certain website features.

 

4. Wix Platform

Our website is built and hosted on the Wix platform. Wix may collect certain data as part of providing hosting, security, and platform functionality. For details on how Wix handles data, please refer to the Wix Privacy Policy at wix.com/about/privacy.

 

5. Google Services

We use Google services including Google Analytics, Google Search Console, and Google Business Profile as part of our website operations and service delivery. These tools may collect data about website visitors in accordance with Google's privacy policy. We use this data solely to monitor website performance and improve our services.

 

6. Data Sharing and Third-Party Services

We may share information with trusted third-party service providers only when necessary to operate our business and deliver services. These providers may include website hosting platforms (Wix), payment processors, analytics and performance tools (Google Analytics), communication and scheduling tools, and SEO tools used in service delivery.

All third parties are required to handle information responsibly and securely. We do not share client website data, SEO data, or business information with any third party without client consent.

 

7. Client Data

When providing web design and SEO services, we may access client website data, Google Analytics accounts, Google Search Console accounts, and Google Business Profile accounts. This data is used exclusively to deliver the services outlined in our service agreements. We do not use client data for any purpose other than performing the agreed-upon services. Client data is never shared with other clients or third parties.

 

8. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, misuse, loss, or disclosure. While no online system is 100% secure, we strive to use commercially acceptable methods to safeguard your data.

 

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. If you request deletion of your data, we will remove it within 30 days, except where retention is required for legal or contractual obligations.

 

10. Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to access the information we hold about you, the right to request correction or deletion of your data, the right to object to or restrict certain processing, and the right to data portability.

California residents may request disclosure of collected personal data and request deletion under the California Consumer Privacy Act (CCPA). We do not sell personal information.

To exercise your rights, contact us using the information below.

 

11. Children's Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised "Last updated" date. Continued use of the website constitutes acceptance of the revised policy.

 

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Calvin Zimmerman — calvinzimmerman@izoptimization.com — (781) 539-7763

Ben Isaacson — benisaacson@izoptimization.com — (240) 406-3143

 

IZ Optimization