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Our Services

Book Your Free Website & SEO Audit

Get a free 30-minute strategy call with the founders of IZ Optimization. We'll review your current website, analyze your Google rankings, look at what your competitors are doing, and give you a clear plan to start getting more leads from organic search.

No cost. No obligation. No sales pitch — just an honest assessment of where your service company stands online and what it would take to start outranking your competition.

✓ 100% free — no cost, no commitment
✓ 30-minute call with the founders (not a sales rep)
✓ Personalized audit of YOUR website and rankings
✓ Competitor analysis included
✓ Clear next steps — whether you hire us or not

★★★★★ 5.0 Google Rating | 50+ Service Companies Helped

Website Redesign

Already have a site that's underperforming? We redesign it from the ground upnew look, new structure, new SEO foundationwhile preserving your domain authority and existing rankings through proper URL mapping and redirects.

Landing Page Design

Website + SEO Package

IZ Optimization founders Calvin Zimmerman and Ben Isaacson — web design and SEO agency for service companies

High-converting single-page designs built for a specific campaign, ad, or service. Perfect for Google Ads traffic, seasonal promotions, or targeting a specific service in a specific market. One page, one goal, maximum conversions.

What We Cover in Your Free Audit Call

​This isn't a generic sales call. We do real work before and during the call so you walk away with actionable insights — whether you hire us or not

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Here's what we cover in 30 minutes:

Your Current Website Review

We pull up your site live and walk through what's working, what's not, and what's hurting your rankings. If you don't have a website yet, we'll discuss what a new build would look like for your business.

Google Rankings & Visibility Check

We show you exactly where your business currently ranks on Google for your most important search terms — and where your competitors rank above you.

Google Business Profile Assessment

We check your GBP setup — categories, service areas, photos, reviews, and posting activity — and identify quick wins to improve your Map Pack visibility.

Competitor Analysis

We show you exactly where your business currently ranks on Google for your most important search terms — and where your competitors rank above you.

Our most popular option. A brand new website combined with ongoing monthly SEO management. Your site launches fully optimized, and we continue building your rankings, content, and Google Business Profile month after month. This is how you get results that compound.

Custom Action Plan

You'll leave the call with a clear set of priorities — what to fix first, what will have the biggest impact, and what a realistic timeline looks like to start seeing results.

If your business serves local customers and depends on being found online, this call is for you. We work with HVAC, solar, plumbing, roofing, electrical, landscaping, moving, pest control, and other service companies across the US.

Whether you need a new website, better Google rankings, or both — this call will give you clarity on the right next step.

Read what other service companies say about us →

This Free Audit Is Built for Service Companies

Learn about our web design services →Learn about our local SEO services →

Questions About the Free Audit

Is this really free? Yes — 100% free, no strings attached. We use this call to understand your business and show you what's possible. There's no obligation to hire us. Who will I be talking to? You'll speak directly with Calvin Zimmerman or Ben Isaacson — the founders. Not a sales rep, not a junior employee. What do I need to prepare? Nothing. Just show up. If you have a website, we'll already have reviewed it before the call. If you have specific questions or goals, bring those — but preparation is optional.

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