Web Design and SEO for General Contractors
We build websites that showcase your best work and rank on Google — so homeowners and property managers find your contracting company when they're ready to hire.
★★★★★ 5.0 Rating | 50+ Service Companies Helped | SEO Built Into Every Page
Service Calls Increasing
01
Map Pack Rank
3x
More Service Calls
98
Page Speed
Project Portfolio & Case Study Pages
Contractors sell on proof. Homeowners want to see what you've built before they trust you with a $50,000 kitchen remodel. We build dedicated portfolio pages and project case studies that showcase your best work with professional photos, project descriptions, scope of work, and client testimonials. Each portfolio page is also SEO-optimized so your completed projects rank on Google and bring in new leads on their own.
On-Page SEO Optimization:
Your Google Business Profile is how you show up in the Map Pack — the top 3 local results that get 45% of all local search clicks. We fully optimize your profile: accurate NAP info, service categories, business description, service area settings, photos, posts, Q&A, and review management strategy. If you're not in the Map Pack, you're losing leads every single day.
Technical SEO & Site Health:
We run a full technical audit to find and fix the issues that prevent Google from properly crawling and indexing your site. That includes page speed optimization, mobile responsiveness, Core Web Vitals, crawl errors, broken links, duplicate content, canonical tags, schema markup, and sitemap configuration. If your site has technical problems, no amount of content will save your rankings.
Local Citations & Directory Listings:
We build and clean up your business listings across the directories that matter for local SEO — Google, Bing, Yelp, BBB, Angi, HomeAdvisor, industry-specific directories, and more. Consistent NAP (Name, Address, Phone) data across the web is a direct ranking factor for the Map Pack. We make sure your information is accurate everywhere.
Content Strategy & Blog Management:
We create SEO-optimized blog content and service pages that target the questions your customers are searching for. Each piece is designed to rank, build topical authority, and funnel traffic toward your conversion pages. We handle keyword research, writing, optimization, and publishing — you just approve and watch the traffic grow.
Everything your contracting business needs to dominate Google in your market and turn online searches into signed contracts.
Monthly SEO Reporting & Strategy
Custom Contractor Website Design
We design clean, professional websites built specifically for general contractors. Every site features a project portfolio with high-quality photos, dedicated pages for each service you offer — kitchen remodels, bathroom renovations, home additions, new construction, commercial buildouts — and clear paths for visitors to request a quote. Your website should be your best sales tool, not a page with your phone number and a stock photo of a hammer.
Web Design and SEO Services for General Contractors
Local SEO for General Contractors
We optimize your contractor website to rank for the searches that lead to high-value projects — "general contractor near me," "home remodeling company [city]," "kitchen renovation contractor [area]," "custom home builder [city]." Our local SEO includes keyword research, on-page optimization, technical SEO, content strategy, and monthly management so you consistently show up when homeowners and property managers search for contractors in your area.
Contractor Content & Blog Strategy
We create SEO-optimized content targeting the questions homeowners research before hiring a contractor — "how much does a kitchen remodel cost," "how to choose a general contractor," "do I need a permit for a home addition," "how long does a bathroom renovation take." These posts position your company as the local authority, rank on Google, and drive traffic to your quote request page.
What's included
Every month you get a clear report showing your keyword rankings, organic traffic, lead volume, and what we did that month. No vanity metrics, no jargon. You'll know exactly where you rank, how many leads SEO is generating, and what we're doing next. We also hold monthly strategy calls to review progress and adjust the plan based on results.
Google Business Profile Optimization for Contractors
Your Google Business Profile is your first impression for most potential clients. We optimize it completely — accurate service categories, detailed service descriptions, project photos that showcase your craftsmanship, weekly posts, review generation strategy, and Q&A management. For contractors, before-and-after project photos in your GBP are one of the strongest trust signals you can have. We make sure your profile reflects the quality of your work.
Why Generic Agencies Don't Work for General Contractors
Contracting is a high-trust, high-ticket business. A homeowner hiring a contractor for a $30,000 addition is making a completely different decision than someone calling a plumber for a clogged drain. The sales cycle is longer, the research is deeper, and the stakes are higher. Your website and SEO strategy need to reflect that.
Generic agencies don't understand this. They'll build you a five-page website with a stock photo slideshow and a "Contact Us" button, then target "contractor [city]" and call it a day. That's not how contracting customers search or buy.
Here's what we do differently. We build your site around trust — project portfolios with real photos, detailed service pages that answer every question a homeowner has before they call, licensing and insurance proof displayed prominently, and a review section that lets your past clients sell for you. Then we run SEO that targets every stage of the buyer journey: from "how much does a home addition cost" (research phase) to "best general contractor in [city]" (ready to hire).
Your website isn't a brochure. It's a sales presentation. We build it like one.
1
Research Phase
"how much does a home addition cost"
Homeowner is exploring — they need education, not a hard sell
2
Research Phase
"home addition ideas for small houses"
Still gathering info — portfolio content and inspiration pages convert here
3
Comparison Phase
"licensed general contractor [city]"
-
Evaluating options — trust signals, reviews, and portfolio win here
4
Comparison Phase
"best general contractor reviews [city]"
Reading reviews and comparing — your reviews page and GBP close the gap
5
Ready to Hire
"general contractor near me" / "get a quote"
High intent — Map Pack + homepage + quote form capture this stage
Keywords
Contractor Keywords That Win High-Value Projects
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Solar Installation
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Plumbing
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Roofing
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Electrical Contractors
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Landscaping & Lawn Care
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Pest Control
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Pool & Spa Services
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Cleaning Services
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Septic & Waste Services
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General Contractors
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Garage Door Services
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Painting Companies
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Fencing & Decking
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Pressure Washing
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Window Service
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And Many More!
We target search terms that lead to real projects — not tire-kickers browsing for ideas. Here are examples of the keywords we optimize your contractor website to rank for:
"general contractor near me"
"kitchen remodel contractor [city]"
"home addition contractor [area]"
"basement finishing [city]"
"deck builder near me"
Contractor keywords tend to be high-value and high-competition because each lead can be worth $10,000-$100,000+ in project revenue. We identify the keywords where you have the best chance of ranking based on your current authority, then build a long-term strategy to own the most competitive terms over time.
"best general contractor [city]"
"home renovation company"
"contractor for kitchen and bath"
"home remodeling company [city]"
"bathroom renovation near me"
"new construction homes [area]"
"custom home builder [city]"
"commercial contractor near me"
"room addition cost [area]"
"licensed contractor near me
"whole house remodel [city]
Live Keyword Rankings — Contractor Client
general contractor near me
kitchen remodel contractor [city]
home addition contractor [area]
basement finishing [city]
deck builder near me
best general contractor [city
home renovation company
contractor for kitchen and bath
Keywords
Plumbing Keywords That Drive Emergency Calls and Booked Jobs
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Solar Installation
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Plumbing
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Roofing
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Electrical Contractors
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Landscaping & Lawn Care
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Pest Control
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Pool & Spa Services
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Cleaning Services
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Septic & Waste Services
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General Contractors
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Garage Door Services
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Painting Companies
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Fencing & Decking
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Pressure Washing
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Window Service
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And Many More!
We target the search terms that people type when they're actively looking to hire a moving company — not informational keywords that waste your budget. Here are examples:
"plumber near me"
"drain cleaning near me"
"leak detection [area]"
"clogged drain service"
"tankless water heater installation"
Every keyword is mapped to a specific page on your website with optimized content designed to rank and convert. We identify the highest-value terms in your specific market — because "AC repair near me" in Phoenix has very different competition than in Boston.
"pipe repair near me"
"24 hour plumber [city]"
"garbage disposal repair"
"bathroom plumbing [city]
"plumbing company near me"
"gas line repair near me"
"emergency plumber [city]"
"water heater repair [city]"
"sewer line repair near me"
"toilet repair [city]"
"slab leak repair [area]"
Live Keyword Rankings — Plumbing Client
plumber near me
drain cleaning near me
leak detection [area]
clogged drain service
pipe repair near me
24 hour plumber [city]
garbage disposal repair
bathroom plumbing [city]
Web Pages
Pages Every General Contractor Website Should Have
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Solar Installation
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Plumbing
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Roofing
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Electrical Contractors
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Landscaping & Lawn Care
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Pest Control
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Pool & Spa Services
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Cleaning Services
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Septic & Waste Services
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General Contractors
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Garage Door Services
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Painting Companies
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Fencing & Decking
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Pressure Washing
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Window Service
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And Many More!
Your website needs to do two things that most contractor sites fail at: prove the quality of your work and rank for the services you offer. That requires more than a homepage and a contact page. Here's the site architecture we build:
Optimized for "general contractor [city]" and your brand
Homepage
targets "kitchen remodel contractor [city]"
Kitchen Remodeling
Targets "bathroom renovation near me"
Bathroom Renovation
High-ticket keyword target
Home Additions & Room Additions
New Construction / Custom Homes
If applicable to your business
Often overlooked, low competition in most markets
Basement Finishing
Targets seasonal searches
Deck & Outdoor Living
captures commercial project leads
Commercial Construction
Individual pages for each city or zone you serve
Service Areas
Your team, licenses, insurance, years in business, certifications
About Us
Social proof from past clients with project context
Reviews / Testimonials
primary conversion page with project type selection
Request a Quote
Photo galleries of completed work with descriptions
Project Portfolio
ongoing content targeting remodeling questions and cost guides
Blog
Each page targets a specific set of keywords and is built with full on-page SEO. This structure is how you outrank competitors running a single-page website that says "We do everything" without ranking for anything.
Web Pages
Pages Every Plumbing Company Website Should Have
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Solar Installation
-
Plumbing
-
Roofing
-
Electrical Contractors
-
Landscaping & Lawn Care
-
Pest Control
-
Pool & Spa Services
-
Cleaning Services
-
Septic & Waste Services
-
General Contractors
-
Garage Door Services
-
Painting Companies
-
Fencing & Decking
-
Pressure Washing
-
Window Service
-
And Many More!
Most plumbing websites try to cram everything onto one page. That's an SEO disaster. Google ranks individual pages for individual keywords. If you don't have a dedicated page for "water heater repair," you can't rank for "water heater repair near me." Here's the site architecture we build:
Optimized for "[city] plumber" and your brand name
Homepage
Targets "drain cleaning near me" and related terms
Drain Cleaning
Repair, replacement, tankless installation
Water Heater Services
targets emergency searches
Leak Detection & Pipe Repair
Sewer Line Services
Repair, replacement, camera inspection
Remodels, fixture installation, re-piping
Bathroom Plumbing
Targets "24 hour plumber" and "emergency" searches
Emergency Plumbing
If you serve businesses, this captures that traffic
Commercial Plumbing
Individual pages for each city or zone you serve
Service Areas
Your team, licenses, insurance, years in business
About Us
Social proof from real customers
Reviews / Testimonials
primary conversion page
Contact / Request Service
ongoing SEO content targeting plumbing questions homeowners search
Blog
Each page targets specific keywords and is built with full on-page SEO. This multi-page architecture is how you outrank competitors who have a single-page website trying to target everything at once.
Results We Deliver for Contractors
Reviews tell you we're great to work with. These numbers tell you we deliver results.
200%+
Average increase in organic traffic for service company clients
10+ Keywords
Map Pack rankings for high-intent local HVAC searches
2–3x
More inbound service calls from organic search
< 2.5s
Websites built to load in under 3 seconds on any device
JG
Justin Girdler
"Calvin and Ben were pleasant to work with and provided options that worked best for my business! They truly understand the back end of SEO."
📈 200%+ average increase in organic traffic for SEO clients
📍 Clients ranking in the Google Map Pack within 90 days
📞 2-3x more inbound leads after website launch
⚡ Average website load time under 2.5 seconds
🔍 Every website launches with full on-page SEO optimization
Website+ Monthly SEO Package
Starting at $900 build + $500/month
(Everything in the Website Design & Build)
- Ongoing keyword tracking & optimization
- Monthly blog content (SEO-optimized)
- Google Business Profile management
- Local citation building
- Competitor monitoring
- Monthly reporting & strategy calls
- Priority support
Best for: Service companies that want a new website AND consistent ranking growth to drive leads month after month.
Website Design & Build
$ 900
Best for new websites & rebuilds
Custom contractor website (5-10+ pages)
Individual service pages (kitchens, bathrooms, additions, etc.)
Project portfolio with photo galleries
Mobile-responsive on all devices
Full on-page SEO optimization
Quote request forms and click-to-call buttons
Google Analytics & Search Console setup
Schema markup implementation
30 days post-launch support
Starting Price
One Time Build Fee
Website Design & Build
Starting at $900
What's included:
- Custom design (no templates)
- 5-10 page website
- Mobile-responsive on all devices
- SEO-optimized page structure
- Title tags, meta descriptions, alt text
- Contact forms & click-to-call buttons
- Google Analytics & Search Console setup
- Schema markup implementation
- 30 days post-launch support
Best for: Service companies that need a professional website built with SEO from day one.
Fair pricing built for contractors — not agencies that charge $10,000 before the site even goes live. No long-term contracts. Month-to-month SEO. You own your website.
General Contractor Web Design and SEO Pricing
Website + Monthly SEO
$ 900
Everything in Website Build, plus:
build + $500/month SEO
Best for ongoing lead growth
Monthly contractor blog content (cost guides, project showcases)
Ongoing keyword tracking & optimization
Local citation building
Google Business Profile management
Monthly reporting & strategy calls
Competitor monitoring
Pricing
Landing Page Design
Starting at $400
What's included:
- Single high-converting page
- Mobile-responsive design
- SEO-optimized or ad-optimized layout
- Contact form & CTA integration
- Fast load speed optimization
Best for: Service companies running Google Ads or targeting a specific service/market with a dedicated page.
FAQ
How much does a website cost for a general contractor? Our custom contractor website packages start at $900 for a 5-10+ page site with full SEO optimization, project portfolio galleries, dedicated service pages for each specialty, and quote request integration. Monthly SEO starts at $500/month. No long-term contracts — everything is month-to-month. How important is a project portfolio on a contractor website? It's the most important element on the page. Contracting is a visual, high-trust business — homeowners need to see your work before they'll trust you with a $30,000+ project. We build dedicated portfolio pages with professional photos, project descriptions, and scope of work details. Each portfolio page is also SEO-optimized so your past projects help you rank for new ones. What keywords should a general contractor target for SEO? The highest-value keywords for contractors combine a service with a location — "kitchen remodel contractor [city]," "general contractor near me," "home addition company [area]." We also target cost-related searches like "kitchen remodel cost [city]" which catch homeowners in the research phase. We map every keyword to a specific page on your site for maximum ranking potential. How do I get my contracting company into the Google Map Pack? Map Pack visibility comes from a fully optimized Google Business Profile, consistent NAP data across directories, strong reviews, and project photos. We handle all four — complete profile optimization, citation building, review strategy, and photo management. For contractors, adding project photos with geo-tagged location data to your GBP is a visibility boost most competitors ignore. Can SEO work for a contractor who only does high-end custom work? Absolutely — and in many cases it works even better. High-end keywords like "custom home builder [city]" and "luxury kitchen remodel [area]" have lower competition than general terms. One high-ticket project from SEO can generate $50,000-$200,000 in revenue, which means even a single ranking can pay for years of SEO investment. We tailor the keyword strategy to match the type of work you want more of.