ABOUT US
IZ Optimization is where creativity meets technical expertise. I'm Ben Isaacson, joined by my partner Calvin Zimmerman, and together we are committed to transforming ideas into impactful websites. Our friendship blossomed in college as we discovered our mutual obsession with technology. With our combined skills, we design websites and manage SEO to give our clients the competitive edge they deserve. If you’re ready to elevate your online game, reach out to us today!
OUR PEOPLE
The Minds Behind IZ Optimization
Our Creative Founders.
At IZ Optimization, we're just a couple of regular college kids passionate about helping you succeed online. We specialize in website design and search engine optimization, focusing on strategies that will not only enhance your online presence but also drive revenue to your business. Our approach is simple but effective: we tailor solutions that fit your unique needs, ensuring that you get the most out of your investment. Let us show you how we can help you make more money while creating an engaging user experience for your customers.
CEO - Head of Website Design
Ben Isaacson

Hi, I’m Ben Isaacson, a web designer from Northern Virginia with three years of experience creating clean, modern, and user-friendly websites. I currently study at Elon University, combining hands-on work with up-to-date industry knowledge in web optimization and functionality. If you need a website that represents your brand and performs well in search engines, I’m here to help!
CFO - Head of SEO
Calvin Zimmerman

Hi, I’m Calvin Zimmerman from IZ Optimization, based in Boston, Massachusetts. With five years of experience in website design and search engine optimization, I help businesses build a strong online presence. As a student at Elon University, I stay current with the latest trends in the digital world. My goal is to provide customized strategies that improve search rankings and deliver visually engaging, effective website designs.
OUR MISSION
At IZ Optimization, our mission is clear: to empower businesses by crafting stunning websites and implementing top-notch search engine optimization strategies. We combine creativity and innovative technologies to deliver powerful digital solutions that help you stand out in a crowded marketplace. With a passionate team of experts dedicated to understanding your unique needs, we're committed to enhancing your online presence and driving measurable results. Let's work together to elevate your brand to new heights!