Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Pool resurfacing runs $6,500 to $20,000 in 2026 depending on finish, size, and condition. Here's the full cost breakdown across plaster, quartz, and pebble finishes — plus why resurfacing searches are one of the biggest missed opportunities for pool companies online.
Most pool companies do great work but never show up when someone searches Google. Here is why your pool business is invisible, and the exact steps to rank in the map pack and get more calls.
Most contractor websites look fine. They're just not doing anything. If your site isn't ranking on Google and converting visitors into calls, you're losing jobs to competitors every single week — and you probably don't even know it. Here's exactly what a service company website needs to actually generate leads in 2026.
