Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Roofing is one of the most competitive local service industries in the country. Storm chasers flood markets after bad weather, national chains have massive ad budgets, and every contractor in your area is fighting for the same jobs. So how does a local roofing company actually win on Google without spending a fortune? The answer is local SEO done right. Here's the exact framework that works. Step 1: Own Your Google Business Profile If you only do one thing from this entire g
