Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Most agencies charge $3,000–$10,000 for a small business website in 2026. Here's the honest cost breakdown across every option — DIY builders, freelancers, and agencies — and why the real cost isn't the build, it's what happens after launch.
Most service businesses in Melrose, Wakefield, Malden, and the North Shore are losing customers every week to competitors who show up first on Google — not because they're better, but because their website is built to rank and yours isn't. Here's exactly what's costing you visibility and what to do about it.
