Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
If you've ever shopped for a website as a small business owner, you've probably been quoted anywhere from $300 to $15,000 — and had no idea what the difference was. This guide breaks down exactly what you're paying for at each price point, and what a small service business actually needs to get results. The Three Tiers of Website Pricing Budget Tier: $0 – $500 (DIY Website Builders) Platforms like Wix, Squarespace, and GoDaddy Website Builder let you build a site yourself for
