Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Most agencies charge $3,000–$10,000 for a small business website in 2026. Here's the honest cost breakdown across every option — DIY builders, freelancers, and agencies — and why the real cost isn't the build, it's what happens after launch.
