Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Solar leads are some of the most expensive in the home services industry — Facebook lead gen campaigns routinely cost $80–$200 per lead, and many of those leads are low quality or shared with multiple companies. Local SEO offers a fundamentally different model: instead of paying for every lead, you invest in infrastructure that generates leads continuously, at a much lower cost per acquisition over time. Here's how solar companies are making that work in 2026. Why Local SEO W
