Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
Most contractor websites look fine. They're just not doing anything. If your site isn't ranking on Google and converting visitors into calls, you're losing jobs to competitors every single week — and you probably don't even know it. Here's exactly what a service company website needs to actually generate leads in 2026.
