Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
When someone searches for a local service — "plumber near me," "auto body shop in Wakefield," "pool builder near me" — Google shows three businesses in a box at the top of the results, with a map above them. That box is called the Map Pack, and it is the most valuable real estate in local search. Those three businesses get the overwhelming majority of the calls. Everyone ranked below the Map Pack is fighting over the leftovers. If you own a local business and you are not in t
Most service businesses in Melrose, Wakefield, Malden, and the North Shore are losing customers every week to competitors who show up first on Google — not because they're better, but because their website is built to rank and yours isn't. Here's exactly what's costing you visibility and what to do about it.
