Actionable tips, strategies, and insights to help service companies rank higher on Google, build better websites, and generate more leads. Written by Calvin Zimmerman and Ben Isaacson — the founders of IZ Optimization.
If you're a service company and someone in your city searches "HVAC repair near me" or "roofing contractor [your city]," the first thing Google shows them isn't your website. It's your Google Business Profile. The map pack — those three businesses that appear at the top of local search results with the star ratings, phone numbers, and directions — drives more clicks than every organic result below it combined. If your business isn't in those three spots, you're invisible to t
